Established in 1994, CR Snow is a foreign-funded venture jointly founded by CR Enterprise and SABMiller, one of the largest brewing groups in the world. CR Snow Breweries employs advanced brewing and packaging technology plus a modern manufacturing system, resulting in excellent production quality. They also adopt the most up-to-date technologies in processing control as well as supervision, scientific production methods, and enhanced resource allocation.

CR Snow Breweries is one of mainland China¡¯s largest brewing companies, with around 40 breweries, and an annual production capacity of 5.5 million kilolitres. . Moreover, the company offers over 30 leading beer brands in its portfolio, including Snow Beer, which was officially named a ¡°China Top Brand¡± by the General Administration of Quality Supervision, Inspection and Quarantine in 2002. CR Snow Breweries adheres to the management philosophy of being ¡°diligent, professional, confident, dynamic and creative¡± while constantly enhancing the quality of its technology, management and workforce. Today they have become one of the premier companies in China¡¯s brewing industry.